Grab Marketing Strategy, Research & Development

Designing a Marketing Strategy for the Development of Industrial Tourism in the Region

The article is devoted to the study of the process of development of regions as a promising area of industrial tourism. The authors researched the marketing strategies of industrial tourism, studied, proposed an algorithm for selecting a marketing strategy for the development of industrial tourism and the concept of developing a marketing strategy for the development of industrial tourism. They...

Mobile Marketing: From Marketing Strategy to Mobile Marketing Campaign Implementation

Over the past few years, mobile marketing has generated an increasing interest among academics and practitioners. While numerous studies have provided important insights into the mobile marketing, our understanding of this topic of growing interest and importance remains deficient. Therefore, the objective of this article is to provide a comprehensive framework intended to guide research effort...

Marketing Strategy Models *

Many of the models and approaches outlined in other chapters of this book address single marketing issues (promotional spending, pricing, salesforce deployment, etc.) within the context of any organization where other factors are assumed constant. For the most part, such approaches are 'bottom-up', and closely akin to the operational philosophy of traditional ORIMS. Consider, in contrast, a lar...

Assessing Marketing Strategy Performance

Future research on the development of the Iranian ornamental fish trade based on model evaluation Environmental Scanning Model And determine strategy planning in international marketing

The ornamental fish farming industry, which in the past was monopolized by a few countries in the world, has now expanded to 125 countries and our country is developing rapidly. The purpose of writing this article is to evaluate the situation of Iran in the world and future research of ornamental fish using Environmental Scanning model and strategic radar method. A balanced scorecard developed ...